Features

One workspace to plan, create and publish

Create social media content with AI, plan your calendar and publish to six platforms. Keep your brand voice consistent and review posts before they go live.

Plan across brands

Keep every brand organized

SocialAgent weekly calendar with Northstar Studio drafts, approved and scheduled posts, channel icons and publishing times
Plan the week in your brand’s timezone.
SocialAgent phone calendar showing the month and posts for a selected day
Plan — keep your publishing rhythm in view.

Separate brand workspaces

Keep each brand’s voice, audience, social accounts, sources and media together. Switch brands without mixing up their content.

Start from your website

Add a website to get suggested brand details. Edit the description, audience and tone before you start creating posts.

Social media content calendar

See drafts and scheduled posts by week or month. Filter by status and check your calendar on your phone.

Easy rescheduling

Move a post to a new time from the calendar. If only the time changes, you do not need to approve the post again.

Post in your timezone

Set a timezone for your brand. SocialAgent follows its local time, including daylight saving changes.

Recurring schedules

Choose posting days and times, then prepare drafts one to fourteen days ahead. Review them before publishing or enable automatic publishing for that schedule.

Create with your own AI

Create captions, images, carousels and videos

SocialAgent content studio with an idea, text, image, carousel and video formats, image text controls and a choice of AI provider
Start with your idea, or let your brand inspire one.

Choose your AI provider

Connect your own OpenAI, Anthropic, Gemini, Grok or Mistral account with an API key. Your provider bills AI usage separately.

See which AI created a draft

Each draft shows the provider and model used, so you can compare results and choose what works for your brand.

A version per platform

Each connected channel gets its own editable caption and preview, including LinkedIn Company Pages and Facebook Pages.

AI carousel generator

Create two to five slides with artwork guided by your Brand Kit. Preview every slide before publishing.

Short video creation

Turn an idea into a 15–30 second vertical video with animated text and your brand style. Choose from five visual styles. Included with Pro.

Images

Generate images through OpenAI, Gemini or Grok, or upload your own. Media is private by default and stored in your workspace.

Research

Turn your sources into new post ideas

SocialAgent draft review with platform captions, a channel preview, sources and publishing destinations
A version for each channel, with the final say in your hands.

Your websites and RSS feeds

Choose the sources each brand uses for research, such as your website, blog or industry feeds.

Sources beside the draft

Read the saved source text alongside the post, so you can check what the draft is based on.

Fresh ideas on a schedule

Set up recurring research to turn new material from your sources into drafts for your review queue.

Checks before publishing

Older cited sources are checked again. If an excerpt changed or cannot be checked, the post waits for review.

Review and publish

Stay in control of what goes live

SocialAgent draft review with platform captions, a channel preview, sources and publishing destinations
A version for each channel, with the final say in your hands.
SocialAgent phone review screen with Edit, Preview and Publish steps and a platform-specific post preview
Review — see the post before it goes out.

Review before publishing

Drafts wait for approval by default. Turn on automatic publishing only for the schedules you choose.

Review your edits

Change an approved post and the edited version returns for approval before it can publish.

Connect through official sign-in

Link Instagram, Threads, X, TikTok, LinkedIn Company Pages and Facebook Pages through their own sign-in pages. You do not give SocialAgent your social passwords.

One post, every channel

Send a post to each connected channel of the brand at once, and check the publishing result for every account.

Media publishing

Publish the format supported by each destination, with separate results for each account. Instagram and TikTok text posts use a quote-card image; X carousels use up to four images; videos go out as Reels, TikToks and native video posts.

Connection reminders

Supported connections are renewed automatically. If access is removed, SocialAgent asks you to reconnect the account.

Connected channels

Your brand belongs in more than one feed

Instagram, Threads, X, TikTok, LinkedIn Company Pages and Facebook Pages. Connect the accounts and Pages you manage, then choose the destinations for each post.

SocialAgent publishing channels with Instagram, Threads, X, TikTok, LinkedIn and Facebook connections for Northstar Studio
Six channels. One brand workspace.
Reliability

What happens when things go wrong

See what happens if a connection fails, a source changes or a post needs another look.

SituationWhat SocialAgent does
A platform has a temporary errorRetries automatically and records the result
It is unclear whether a post went livePauses that account’s publishing attempt for a check to help avoid duplicate posts
A cited source changed since generationHolds the post and says which source changed
Several cited sources need updatingHolds the post for review and keeps the sources attached
An account connection needs attentionRenews supported connections or asks you to reconnect
You reach your plan limitPauses automated work at the limit and notifies you
Two schedules target the same slotRejects the duplicate slot instead of publishing twice

Source checks detect changes in the cited text. They do not verify whether a claim is true, so you should still review factual posts.

Limits

The numbers, stated plainly

FreePro
Published posts / month15Unlimited
Text, image & carousel postsIncludedIncluded
AI video posts (five motion styles)—Included
AI generationsUnlimitedUnlimited
PlatformsAll six channelsAll six channels
Brand workspaces1Unlimited
Brand-aware carousel artworkIncludedIncluded
Recurring research schedulesIncludedIncluded

Check post usage in your workspace. SocialAgent does not limit AI generations; your AI provider bills usage separately. See pricing for plan details.

Ready to bring your workflow together?

The Free plan includes one brand and 15 posts a month. Connect your own AI account, with provider usage billed separately.