How-to guides

How to manage multiple social media accounts in one place

Running social for several brands, clients or locations is mostly an organisation problem. The fix is keeping each brand’s voice, accounts and calendar separate while working from one tool.

Free plan · Bring your own AI key · Approval before anything publishes

SocialAgent publishing channels with Instagram, Threads, X, TikTok, LinkedIn and Facebook connections for Northstar Studio

The short answer

To manage multiple social media accounts, use a tool with a separate workspace for each brand. Store each brand’s voice, visual style, timezone and connected accounts in its own workspace, create posts per brand, and review everything in that brand’s queue and calendar so nothing is posted to the wrong account.

Step by step

Organise several brands in four steps

  1. One workspace per brand

    Each brand gets its own profile, Brand Kit, timezone and social accounts. Switching brands switches everything at once.

  2. Connect accounts to the right brand

    Link each Instagram, TikTok, LinkedIn Page or Facebook Page to the brand it belongs to.

  3. Give each brand a rhythm

    Separate posting schedules per brand, in that brand’s timezone.

  4. Review brand by brand

    Work through one brand’s queue at a time, so a client’s voice never leaks into another’s post.

What goes wrong

The three classic multi-account mistakes

Posting to the wrong account

Solved by tying every account to a brand, and every draft to its destinations.

Voices bleeding together

Solved by a saved profile per brand that the AI reads for that brand only.

Timezone confusion

Solved by scheduling each brand in its own timezone, not yours.

FAQ

Common questions

How many brands can I manage in SocialAgent?

The Free plan includes one brand. Pro includes unlimited brand workspaces, each with its own connected accounts.

Can I connect two Instagram accounts?

Yes, one per brand workspace. Each brand connects one account per platform, and Pro includes unlimited brands.

Can clients approve their own posts?

Today approval happens inside your workspace. Share previews with clients and approve on their behalf once they agree.

Is this suitable for agencies?

Yes, for small agencies and freelancers managing several clients. See our page for agencies for details.

Create your next post with AI

Free plan with 15 published posts a month. Bring your own AI key and review every post before SocialAgent publishes it.